The Art and Science of Persuasion

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Week 3 – Assignment

The Art and Science of Persuasion

Read Harnessing the Science of Persuasion (Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part I:  Examples 
    1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.  
      • Submit “Part I”, a separate document with the examples you located.  Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.).  If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice.  Label your examples clearly and provide a one paragraph explanation for each.
  2. Part II:  A Social Psychological Analysis of _______
    1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience. 
    2. Formulate a plan to intentionally enhance persuasiveness.  What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

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