Grading Rubric (200 points)
your Course Project organization selected during Week 2 for this assignment.
NAME, WEBSITE, and INDUSTRY
State the company name, website address,and
Briefly describe the company in the case
analysis. What is their primary business, who were the officers or key players
described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for
the last year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the industry. Visit
the company’s website and use.yahoo.com/”>http://finance.yahoo.comand/or some other
financial search engine to find this data. (15 points)
NOTE: Make sure to use
APA citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check out the
Guidelines for Citing Sources at the end of the course Syllabus.
There are videos to help you with the APA format and business research in the Week
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by
listing the threat of new entrants, the bargaining power of buyers, the
bargaining power of suppliers, the threat of substitute products and services,
and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
How does this
company create and sustain a competitive advantage? What strategy from
the readings was undertaken by this company? Were they successful? Can all
companies use this strategy? How is the strategy affected by the life cycle in
the industry? Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Choose six specific strategies from this
Ensuring Coherence in Strategic Direction (pages 26–32)
Value Chain Analysis (pages 81–93)
Resource View of Firm (pages 93–104)
Industry Life Cycle Strategies (pages 187–195)
Turnaround Strategies (pages 193–195)
Vertical Integration (pages 210–214)
Portfolio Management and the BCG Matrix (pages 216–226)
Strategic Alliances and Joint Ventures (pages 226–228)
Achieving Competitive Advantage (pages 256–267)
Entry Model (pages 267–272)
Entrepreneurial Strategy (pages292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages383–387)
Leadership (pages 392–416)
Apply them in detail to the organization.Be
sure to think strategically and show the results clearly. Use the strategy as a
sub-header for each section so it is clear what is being applied. (90 points)
OF ACTION RECOMMENDED
If you were in a position to advise this
company, what strategy would you recommend to sustain competitive advantage and
achieve future growth? Be specific and list the steps the company should take
for successful implementation of your course of action. (15 points)
What do you think of this case study?
Describe what you believe are the lessons learned from this case. (10 points)
When you have completed the paper using the
above sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as shown in
the tutorial. (5 points)
a title page.
Use Times New Roman, 12 point.
your name in the upper left hand corner of the page.
section of your paper should be headed by the bolded, capitalized item
page numbers bottom right.
length should be six to eight double-spaced pages not including title page,
references, or illustrations and tables.
APA citations throughout the paper. If you are not familiar with APA citation,
refer to tutorial, which is contained in the last section of our course Syllabus.
a separate Reference page at the end of thepaper.
prepare reference page as follows.
G., Lumpkin, G.,& Eisner, A. (2012).Strategic
Management(6e). Boston: McGraw-Hill Irwin.
your paper in the following format: Your last name, initials of your first and
middle name, and the company discussed in the case study.
EXAMPLE: If your name is
Edward R Jones and you are writing a case study on Google, then the file name
for your paper would be jonesergoogle.doc
the paper in the Dropbox designated by the weekly
Note that the
report is worth 200 points and points are allocated for each section as noted
in the outline.