bcom-321-analytical-poject-rubric-items-should-be-in-this-order

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BCOM
321 ANALYTICAL POJECT RUBRIC

Items
should be in this order

NAME/PRODUCT/SERVICE

CRITERIA

COMMENDABLE

(5 pts.)

ACCEPTABLE

(3 pts.)

UNACCEPTABLE

(1 pt. or 0 pts.)

TOTAL POINTS

Title Page

Parts: Title, (1)Prepared for, (2)Prepared by, (3)Date

(4)Section Number

Page 414

Contained all four parts;
balanced white space

One part missing; one part
incorrectly capitalized or white space used improperly

More than one part missing;
incorrectly capitalized or white space used improperly

1.Letter of Transmittal
Memo:

Topic/Overview/

Page 415

Business memo with clear
explanation

One part missing; one part
incorrectly capitalized or white space used improperly

More than one part
missing; incorrectly capitalized or white space used improperly

2.Executive
Summary

Page417

Tells report’s purpose;
previews contents & organization; establishes tone

Minor errors and omissions

Significant errors and
omissions

3.Body (25 points)

Single spaced and double spaced between
paragraphs

Pages 418-421

Developed
appropriate product /service analysis; addressed issues the common reader
would raise; did not contain any grammar or spelling errors; headings are in
question format

Needed
additional facts and/or analysis to enlighten reader; report contained minor
grammar/spelling errors; headings not in question format

Missing
critical facts and/or analysis; report contained more than three minor
grammar and/or spelling errors; missing headings

4.List of Figures
and Tables

Pages 419, 421

Labeled as List of figures, tables and charts; outline
format; no typographical grammatical or mechanical errors

One part missing or minor
errors

Two or more parts missing
or major errors

5.Conclusions

Logical and well developed
conclusions based on analyses

Not well developed
conclusions

More than one element
missing; hurried and unsubstantiated

6.
Recommendation

(10
points)

Logical, reasonable and
well defined recommendations with clear actions suggested

Recommendation needs to be
explained in more detail or more clearly tied to the conclusion reached in
prior section

More than one element
missing; hurried and unsubstantiated

Audience

Selected audience
appropriate for product. Well substantiated in audience research

Selected audience was not
appropriate choice for product, or was too narrow in scope

Presentation

Report
was professionally submitted and formatted

Included footer with page
numbers

Report was adequately
written

Total _______ /70

  

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